Dear White Bull Members,
The end of the year—no matter what you’re celebrating—is usually about spending time with people we care about and creating memories. And yes, very often that also means eating and drinking a little more than usual… at least that’s definitely true for us.
So our first message to you is simple: memories over calories. Don’t ever hold back on enjoying time with your loved ones because of a few extra bites or a number on the scale. The kilos can be lost. The memories are forever—and way more important.
This time of year is also a chance to pause and reflect. And honestly, 2025 has been a really special year for White Bull. We’ve welcomed many new faces, and at the same time, so many of you have been with us since the very beginning. Whether you joined last week or from the start, your trust means everything to us.
You trust us with your fitness, your health, and a part of your daily life—and that’s something we never take lightly. Helping you move better, feel stronger, and be happier is a responsibility we’re truly grateful for. Thank you for showing up, for believing in what we do, and for being part of this community.
Our promise to you, as owners, is simple: to keep earning that trust. To keep improving, to keep pushing standards, and to keep supporting the incredible community you’ve helped build. We have some exciting plans for 2026 (yes, really exciting), and while it’s still a bit early to spill the beans, we can’t wait to continue growing together.
Speaking of celebrating—mark your calendars. January 16th is our 2-year anniversary, and we’d love to see as many of you there as possible.
Until then: keep indulging, keep laughing, keep making memories—and keep rocking.
Thank you, truly.
Boris & Yo
Link to our season greetings here :)
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